THE FANMAIL RETAINER
Dreamy LTV (Life-Time-Value), a Swiftie-Level Community, and Repeat Sales
Say goodbye to bleh-emails and hulllo to weekly fanmail that attracts spend-ready clients and loyal community
Let’s level — hit-and-miss social media posts aren’t bringing you the leads you deserve.
You’re spending a lot of time, energy (and make-up!) on polished and professional-looking IG stories, reels and video content…
Only for it to fall flat and hit 7% of your audience.
(Social Insider)
Here’s the thing…
Emails can make you sales in your PJ’s! (No concealer required 😉).
And 83% of customers are happy to share their data in exchange for personalised emails that cut through the clutter.
(Forbes)
Plus, you’ve got 100% control over your email list SO you’re no longer at the mercy of the algorithm rollErCoAsTer.
Your email newsletter keeps people in your ecosystem, buying from you, and increases every subscriber’s LTV (lifetime value).
Annnd the bigger the LTV, the more purchases your customers are making from YOUR business over time. Because repeat customers spend 67% more than new ones.
(Semrush)
Which means increased revenue, client loyalty, and lower lead acquisition costs.
Except…
You’re staring at a blank doc waiting for your happily-ever-after email strategist to bring you to the ka-ching ball
The REFINE Process
Let’s make your whole email list shimmer 💎
Research Like A Pro: Get Olivia Pope-level analysis of your audience
Examine Your Data: Keep my Maths-degree-eyes on your metrics
Formulate Your Story: We draw up a game plan for your offer
Ignite Your Community: Create deeper connections with your audience
Nail Your Voice: 3 P’s Method: Pace, Pitch, and Punctuation
Enhance Your Copy: One round of edits to ensure you’re 100% happy
THE FANMAIL RETAINER
THIS IS PERFECT FOR YOU IF YOU’RE A…
COURSE CREATOR.
with a sliding scale of offers and you want to create a cult following that moves through your ecosystem with brand loyalty
COACH.
ready to increase your LTV and take your ideal client from problem-aware to program-graduate, without having to show up on social media every day
CREATIVE & AUTHOR.
who wants to create Twilight-level followers who feel as invested in your story as you do
Hullo, I’m
Monica Kauzeni
the founder of Refined Copy — a copywriting studio for course creators, coaches, and creatives.
My mission is to help female founders to increase their LTV (life-time-value) and build a community of raving fans.
Which is why I created The Fanmail Retainer for women-owned businesses who want to nurture their audience through emails instead of the social media hamster wheel.
If unrivalled LTV, a Swiftie-level community, and repeat buyers are on your to-do list in 2024, then I’d LOVE to connect with you.
Here’s how we make sure your Fanmail becomes your best investment…
1:1 STRATEGY SESSIONS.
When I say you’ll be supported, I mean that I’ll have your back during your email journey.
Every month we’ll have a 60-minute, 1:1 strategy call to plot for your world email takeover
FOUR EMAILS PER MONTH.
Ethical sales copy that builds authentic connection, high engagement, and gets your dream client to seal the deal
(Delivered in your G-Doc) without He-Who-Must-Not-Be-Named
…*gasp*
…AI
QUARTERLY STATS.
Get crystal clarity on your email data (no flying blind).
I’ll analyse how many eyes you get on your emails, how your audience is responding, and focus on what you need to power up your emails
The investment:
£1667
per month
3-MONTH INITIAL COMMITMENT
(+VAT FOR UK BUSINESSES)
I’ve tumbled through lumps of coal to find you these
Refined Gem Q’s + A’s
I’ve already tried to find a copywriter who understands me, my audience, and my voice. How do I know you’ll help me?
I hear ya.
Taking another leap of faith and investing in another “copywriter” can feel like chewing on a wasp.
There’s a low bar to entry for dime-a-dozen copywriters.
And you’ve probably come across more than a few.
Using AI prompts by the top gurus as a crutch for all of their copy.
But here’s the thing.
When you work with me you get an email strategist focused on…
Research, data, and numbers
Conversion copy backed by tried-and-true strategies
Tangible results for your fanmail (not worrying about a self-proclaimed “wordsmith” title …bleurgh)
And on my end, I promise to spare you from any fluff, cheap ChatGPT tricks, or tone-deaf copy.
I’m swamped right now. How much time will I need to set aside for this?
If your Asana board looks as crazy as you and I both know it does, you don’t have much time to…
…re-write your copy
…invest in a low-grade copywriter
…burn a hole in your marketing budget
You only need to invest a few hours per month rather than bleeding clients, community, and cash.
I needed this yesterday. How does your process work?
Well, do you really need an email retainer?
Like, really?
(No, this isn’t some Jedi mind trick).
Too often online business owners are so focused on “how can I make my emails better?”
And often overlook that your emails meet your leads who’ve already entered your funnel.
Have you ever stopped to consider how you’re actually gonna get people into your funnel?
If your answer is yaaasss…
Then, pass ‘go’, hit one of these ‘Count Me In’ buttons I’m proud of, and apply for your Fanmail Retainer.
Once we have our…
… discovery call
… vibe check
… zoom call
(whichever you prefer)
… you’ll finalise your proposal, sign your contract, and square away your invoice.
