Turn fans into superfans with your emails

Let’s level — hit-and-miss social media posts aren’t bringing you the leads you deserve

You’re spending a lot of time, energy (and make-up!) on polished and professional-looking IG stories, reels and video content…

Only for it to fall flat and hit 7% of your audience.

Here’s the thing…

Emails can make you sales in your PJ’s! (No concealer required 😉).

And 83% of customers are happy to share their data in exchange for personalised emails that cut through the clutter

Plus, you’ve got 100% control over your email list SO you’re no longer at the mercy of the algorithm rollErCoAsTer. 

Your email newsletter keeps people in your ecosystem, buying from you, and increases every subscriber’s LTV (lifetime value). 

Annnd the bigger the LTV, the more purchases your customers are making from YOUR business over time. Because repeat customers spend 67% more than new ones. 

Which means increased revenue, client loyalty, and lower lead acquisition costs. 

Except…  

You’re staring at a blank doc waiting for your happily-ever-after email strategist to bring you to the ka-ching ball

This is perfect for you if…

💥You want to create Twilight-level followers who feel as invested in your story as you do

💥You’ve got a sliding scale of offers and you want to create a cult following that moves through your ecosystem with brand loyalty

💥You’re ready to increase your LTV and take your ideal client from problem-aware to program-graduate, without having to show up on social media every day

The REFINE Process

Let’s polish up your copy (real nice) 💎 

Research Like A Pro: Get Olivia Pope-level analysis of your audience 

Examine Your Data: Keep my Maths-degree-eyes on your metrics 

Formulate Your Story: We draw up a game plan for your offer 

Ignite Your Community: Create deeper connections with your audience

Nail Your Voice: 3 P’s Method: Pace, Pitch, and Punctuation

Enhance Your Copy: One round of edits to ensure you’re 100% happy 

Let’s get you dreamy LTV (Life-Time-Value), a Swiftie-Level Community, and Repeat Sales ✨👌🏾

without He-Who-Must-Not-Be-Named 

(…AI *gasp*)

OPTION ONE: COMMUNITY BUILDING EMAILS

The Fan Mail Retainer.

Dreamy LTV (Life-Time-Value), a Swiftie-Level Community, and Repeat Sales

Say goodbye to bleh-emails and hulllo to weekly fanmail that attracts spend-ready clients and loyal community.

You’ll get:

📞1:1 STRATEGY SESSIONS. When I say you’ll be supported, I mean that I’ll have your back during your email journey. Every quarter we’ll have a 60-minute, 1:1 strategy call to plot for your world email takeover.

📧FOUR EMAILS PER MONTH. Ethical sales copy that builds authentic connection, high engagement, and gets your dream client to seal the deal.

📊QUARTERLY STATS. Get crystal clarity on your email data (no flying blind). I’ll analyse how many eyes you get on your emails, how your audience is responding, and focus on what you need to power up your emails.

 

3-MONTH INITIAL COMMITMENT

(+VAT FOR UK BUSINESSES)

OPTION TWO: SALES PAGE

The Fan Letter VIP Week.

High-converting sales page delivered to your inbox in a week

The done-for-you launch copy service that combines strategy and conversion copy to deliver your high-converting sales page in 7 days.

You’ll get:

📞COPY CONSULTATION. We’ll meet for a virtual hot chocolate to discuss your USP, story, and brand voice. We draw up a game plan that ensures your sales page does the heavy lifting for you.

📝ONE SALES PAGE. Copy that takes your audience from fans to superfans so that your sales page triggers a “this is exactly what I need right now” response.

🔎POST-DESIGN OPTIMISATION. I know, I know, sometimes it’s hard to give all the feedback on your sales page before it gets all pretty and dressed up. So you’ll have a complimentary copy review within 30 days of final delivery.

 

OPTIONAL: LAUNCH EMAIL PACKAGES ARE AVAILABLE FOR AN ADDITIONAL VIP WEEK

Here’s how we make your investment your best decision in 2025

with copy that is 100% your voice. 

(But, doesn’t sound *exactly* like you). 👀

WHY?

Your Unqiue Brand Voice = Your Voice + Your Customer’s Voice 

Not…

Bold. Professional. Friendly. 

✖️Your voice isn’t bold → Bold, italics, underline are styles of text

✖️Your voice isn’t professional → Are you a professional actor, athlete, or accountant?

✖️Your voice isn’t friendly → The cast of Scooby-Doo is friendly. And, well, Daphne and Velma sound different

You need your copy to sound like something your ideal customer is hearing in their head. This takes more than a mish-mash of phrases you and your dream clients use. 

💫I’ll measure your average tempo, rhythm, and cadence.

💫I’ll measure your voice from your most high-performing content pieces. 

💫I’ll measure your average words, commas, brackets (you name it!)  per sentence.

Using my 3 P’s method: Pace, Pitch, and Punctuation, I’ll discover the sweet spot between what you say and what your audience loves.

That way, your conversion copy talks the talk and walks the walk. Even Nancy Drew won’t be able to spot the difference. 

(And yes, I’ll master your voice even without the Scoobie Snacks). 

Hullo, I’m…

Monica Kauzeni

the founder of Refined Copy. My mission is to help female founders to increase their LTV (life-time-value) and build a community of raving fans. 

Which is why I created The Fanmail Retainer for women-owned businesses who need a direct line to their audience. And, The Fan Letter VIP Week to give you a solid cash-injection so you can do more of what you love (and leave zhuzh-ing up your copy to me).

If unrivalled LTV, a Swiftie-level community, and repeat buyers are on your to-do list in 2025, then I’d LOVE to connect with you.

I’ve tumbled through lumps of coal to find you these 

Refined Q’s + A’s

 

  • I hear ya.  

    Taking another leap of faith and investing in another “copywriter” can feel like chewing on a wasp.   

    There’s a low bar to entry for dime-a-dozen copywriters.  

    And you’ve probably come across more than a few.

    Using AI prompts by the top gurus as a crutch for all of their copy.  

    But here’s the thing.  

    When you work with me you get an email strategist focused on… 

    ✅Research, data, and numbers  

    ✅Conversion copy backed by tried-and-true strategies  

    ✅Tangible results for your business because I’m not worrying about a self-proclaimed “wordsmith” title …bleurgh)  

    And on my end, I promise to spare you from any fluff, cheap ChatGPT tricks, or tone-deaf copy. 

  • If your Asana board looks as crazy as you and I both know it does, you don’t have much time to…

    …re-write your copy

    …invest in a low-grade copywriter

    …burn a hole in your marketing budget

    You only need to invest a few hours per month rather than bleeding clients, community, and cash.

  • Well, do you really need an email retainer?

    Like, really?

    (No, this isn’t some Jedi mind trick).

    Too often online business owners are so focused on “how can I make my emails or sales page better?”

    And often overlook that your emails or sales page meet leads who’ve already entered your funnel.

    Have you ever stopped to consider how you’re actually gonna get people into your funnel?

    If your answer is yaaasss…

    Then, pass ‘go’, hit one of these ‘Count Me In’ buttons I’m proud of, and apply for your Fanmail Retainer.

    Once we have our…

    … discovery call

    … vibe check

    … zoom call

    (whichever you prefer)

    … you’ll finalise your proposal, sign your contract, and square away your invoice.

Then, we can get our copy party started

Follow for Fan Mail Tips

 
Emails aren't just for launches - they're for YOU. Imagine growing your income while you 🍵 Sip your morning matcha tea 💗 Connect with your 1:1 clients 🗓️ Allow spaciousness in your calendar With your emails doing the heavy lifting... You
The secret to high-converting emails? A fool-proof strategy. - Research your audience - Capture with storytelling - Bring your authenticity Use these and write emails that sell. 🏷️Save and share with your biz besties if you find it useful.